Gartner forecasts that there will be a quarter of a billion connected vehicles being driven by 2020. 150 million will be connected passenger vehicles, with 60-70% – capable of consuming, creating and sharing web-based data.
At Navmii, we are dedicated to, and currently leading the space, in building the connected car experience around the person rather than the current trend that only focuses on the vehicle. Our mission is to create a personal driving assistant regardless of what vehicle you are driving (owned/ rented/ shared) and we are doing that by developing Navmii AI. The nucleus of the Navmii AI experience resides on your smartphone.
Today, connected cars are fast becoming a reality for the masses and not exclusive to luxury car models. The connected car is the latest frontier of the technology revolution that is known as The Internet of Things (IoT).
The benefits of connected car technologies are that they can help make travel more efficient, safe and productive by:
- Improving road hazard awareness and safety
- Enabling automated trip planning & intelligent routing
- Letting people share ETA information and other en-route communications
- Helping to reduce traffic congestion and to reduce emissions
- Enabling better fuel consumption
China is the world’s fastest growing automotive market, with a high demand for advanced telemetric navigation, and safety features in vehicles. China is actively promoting the use of these smart technologies to minimise traffic congestion and improve road safety.
However, there are a number of obstacles in this market that slow down the rest of the world’s ability to follow China’s suit. The main challenges hindering the growth in connected cars are around security and the proliferation of vehicle manufacturers concentrating on proprietary infotainment and smart navigation solutions. Proprietary connected car platforms do not help the consumer in a world (developed markets) where people are increasingly turning away from vehicle ownership in favour of services that enable car rentals, leasing and sharing.
Another worry of consumers and industry pundits alike is around the security risks associated with connected vehicles that could enable attacks on crucial car safety or locking systems. Demonstrations have been carried out by a number of hackers using just a laptop, Wi-Fi and a burner mobile phone to take control of a connected car.
Earlier this year, Fiat Chrysler warned of problems with 1.4 million vehicles in the US after growing concerns that on-board systems are left wide open to attack by hackers.
Navmii’s vision for the future is a more personalised approach to connectivity on the move, which centres around your phone but can be plugged into and mirrored on your car’s infotainment system. This way, the smart technology is customised and bespoke to each individual person, rather than designed for the specific car they drive.
Not only does this result in a technology experience that is built for people not cars, providing a personal driving assistant, it reduces the ’sitting dog’ hacking risk posed by cars.